Fact Check: Are Izze drinks gluten free?

Fact Check: Are Izze drinks gluten free?

Published May 6, 2025
by TruthOrFake
VERDICT
True

# Are Izze Drinks Gluten Free? ## Introduction The claim in question is whether Izze drinks are gluten-free. This inquiry arises from the increasing ...

Are Izze Drinks Gluten Free?

Introduction

The claim in question is whether Izze drinks are gluten-free. This inquiry arises from the increasing prevalence of gluten intolerance and celiac disease, prompting consumers to seek beverages that meet their dietary needs. Various sources provide information regarding the gluten content of Izze drinks, but the reliability of these sources and the consistency of their claims warrant a thorough examination.

What We Know

  1. Product Composition: Izze drinks are primarily made from natural ingredients, including fruit juices and sparkling water. According to the company's official website, Izze beverages are labeled as gluten-free, preservative-free, and vegan 24.

  2. Nutritional Information: A nutrition information page on Livestrong states that Izze drinks are gluten-free and made from all-natural ingredients 1. Additionally, a source from Chef's Resource confirms that Izze drinks are suitable for individuals with gluten intolerance or celiac disease 9.

  3. Ingredient Lists: Specific product ingredient lists, such as those for the Blackberry flavored Izze drink, include sparkling water, apple juice concentrate, and various fruit juice concentrates, none of which are derived from gluten-containing grains 310.

  4. Consumer Reports: Some consumer-oriented websites, such as Fig App, also affirm the gluten-free status of Izze drinks, indicating that they can be safely consumed by those with gluten sensitivities 3.

Analysis

While several sources assert that Izze drinks are gluten-free, the reliability of these claims varies:

  • Company Website: The official Izze website is a primary source and is generally considered reliable for product information. However, as a self-reported source, it may have a vested interest in promoting its products as gluten-free to attract health-conscious consumers 2.

  • Nutrition and Health Websites: Livestrong and Chef's Resource provide corroborating information regarding the gluten-free status of Izze drinks. Livestrong is a well-known health and nutrition site, but it is essential to consider its potential bias as it often promotes health products 19. Chef's Resource, while informative, does not have the same level of authority or recognition as some other health-focused sites.

  • Consumer Reports: Sources like Fig App and SmartLabel provide ingredient breakdowns that support the gluten-free claim. However, these sources may not always be updated in real-time, and the accuracy of their information can depend on the latest product formulations 34.

  • Lack of Third-Party Verification: While multiple sources affirm the gluten-free status, there is a lack of independent third-party verification, such as certifications from organizations specializing in gluten-free products. This absence raises questions about the robustness of the gluten-free claims.

  • Potential Conflicts of Interest: As mentioned, self-reported information from the company may be biased. Additionally, websites promoting health products may also have financial incentives to present certain claims favorably.

What Additional Information Would Be Helpful?

To further substantiate the gluten-free status of Izze drinks, the following information would be beneficial:

  • Third-Party Certifications: Documentation or certifications from recognized gluten-free organizations would provide stronger evidence of the drinks' gluten-free status.
  • Consumer Reviews and Experiences: Feedback from individuals with gluten intolerance or celiac disease who have consumed Izze drinks could offer real-world insights into the product's safety.
  • Ingredient Sourcing Details: Information about where and how the ingredients are sourced and processed could clarify potential cross-contamination risks.

Conclusion

Verdict: True

Based on the evidence reviewed, Izze drinks can be classified as gluten-free. The primary sources, including the official Izze website and corroborating health and nutrition sites, consistently affirm this status. The ingredients listed in Izze drinks do not include gluten-containing grains, further supporting the claim.

However, it is important to note that the evidence is largely derived from self-reported sources, which may carry inherent biases. The absence of independent third-party verification raises some concerns about the robustness of these claims. Additionally, while many consumers report safe consumption, individual experiences may vary, particularly for those with severe gluten sensitivities.

Readers are encouraged to critically evaluate the information available and consider their own dietary needs when consuming products like Izze drinks. Further verification through third-party certifications would enhance confidence in the gluten-free status of these beverages.

Sources

  1. Livestrong.com - Izze Drink Nutrition Information: https://www.livestrong.com/article/327412-izze-drink-nutrition-information/
  2. IZZE Official Website: https://www.izze.com/
  3. Fig App - Is Izze Sparkling Juice Beverage Blackberry Gluten Free?: https://foodisgood.com/product/izze-sparkling-juice-beverage-blackberry/?diet=gluten-free
  4. SmartLabel - Izze, Blackberry Flavored, Sparkling Juice Beverage: https://smartlabel.pepsico.info/836093011025-0012-en-US/index.html
  5. Chef's Resource - Are Izze drinks good for you?: https://www.chefsresource.com/faq/are-izze-drinks-good-for-you/
  6. IZZE Sparkling Juice Beverage Blend, Blackberry: https://order.earthfare.com/store/earth-fare-market/products/44550734-izze-sparkling-juice-beverage-blackberry-8-4-fl-oz

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Fact Check: THIS IS STRAIGHT OUT OF THE MAGA PROJECT 2025 : PLEASE READ THIS ARTICLE AND SHARE FAR AND WIDE ❤ THANK YOU FOLKS ❤ LIKE THE MAGA, THE PP HAS A 100 DAY AGENDA : The first rule of Fight Club is you do not talk about Fight Club. Over the past year, if you asked around Ottawa about the transition team that was planning Pierre Poilievre’s first days in government, you were likely to be met with shrugs. The members of the team were not named, and those in the know were not talking. Even The Hill Times, the Ottawa parliamentary affairs outlet that excels at digging up gossipy news, had come up empty-handed. At the outset of 2025, they approached a dozen Conservatives close to Poilievre, all of whom stayed tight-lipped. His campaign manager Jenni Byrne ran a very tight organization, and slip-ups might incur her wrath. Besides, any operative whose party is on the verge of power knows it’s best to maintain utmost organizational secrecy. Such discipline, however, sometimes falters under the influence of a few drinks. That’s what Bryan Evans, a political science professor at Toronto Metropolitan University, found out in late 2024. Around the winter holidays, he ducked into his neighbourhood bar and ran into an old acquaintance. The man wasn’t himself on the transition team, but it turned out he was deeply informed. They slid onto stools for a conversation. While they didn’t run in the same circles, and certainly didn’t share political opinions, his acquaintance knew that Evans had an understanding and appreciation for the machinery of government. For ten years he was employed by the Ontario government, including a stint in the Ministry of Labour after Progressive Conservative Mike Harris had come to power in the mid 1990s. Relying on insights from that experience, he wrote his doctoral dissertation on that government and its radical agenda. In December 2024, Poilievre was riding high in the polls, as he had been for nearly two years. So maybe it was the overconfidence talking. Over beers, Evans’s drinking companion laid out more about the transition planning than anything yet discovered by well-connected reporters in the establishment media. The group was preparing for a Poilievre government to hit the ground running. It was going to be a blitzkrieg. “You were there at the start of the Mike Harris government.” “Yeah,” Evans said. “That’s going to be the playbook.” It was an ominous sign. Mike Harris’s government had moved quickly to make dramatic reforms. They had a hundred-day agenda, and they got a lot done: laying off public sector employees, cutting funding to education, slashing social assistance rates, deregulating industries, repealing equity laws, selling off Crown corporations, and empowering the government to impose user fees on public services. “It’s going to come hard and fast from every direction again,” Evan’s acquaintance said. The groups and communities impacted, as well as the political opposition, both inside Parliament and outside, would have to fight on dozens of fronts at once. One of Harris’s key first steps was to balance the budget as a way of supercharging their plans, according to Guy Giorno, the premier’s top strategist. He described this as their “agenda within the agenda,” the “factor which meant that absolutely everybody rolled in the same direction.” It began the process of shrinking public spending, and was followed up by deregulation, rolling back labour protections, freezing the minimum wage, and encouraging the subcontracting of public services. Back in the 1990s, Harris had been convinced by Alberta Premier Ralph Klein’s advisors that he would have to move speedily to implement his agenda, lest he get tripped up by protests or a stubborn public service. Those advisors had once encouraged Klein to read the work of economist Milton Friedman (Pierre Poilievre’s own ideological guru). In the 1980’s, Friedman had written that “a new administration has some six to nine months in which to achieve major changes; if it does not seize the opportunity to act decisively during that period, it will not have another such opportunity.” It’s the lesson Friedman had drawn from his first laboratory, Chile. After the U.S. backed overthrow of democratic socialist Salvador Allende, the military dictator Augusto Pinochet had instituted a violent, rapid-fire makeover of the economy, following Friedman’s radical free market rulebook: privatization, deregulation, cutbacks to the public sector, and attacks on labour unions. Purging the public service As for the composition of Poilievre’s transition group, Bryan Evans’ acquaintance belatedly recalled his Fight Club rules. He wouldn’t divulge names, but offered some ideas. There were Poilievre’s policy advisors, as well as some former senior public servants, lawyers, and an ex-Cabinet minister. He admitted that some people who had been around for the Mike Harris days were in there too. Even before they were sworn in as the government in 1995, Harris’s team had laid groundwork within the public service to ensure they could take swift control of the levers of power. Members of his transition team had shown up to their first meeting with outgoing NDP government officials with a list of six high-ranking deputy ministers they wanted to meet quickly. Those civil servants were the A-list, empowered to advise and serve Harris’s agenda; several others, considered unfriendly, received their pink slips as part of a careful purge. As one NDP official remarked, his own party had “assumed office, but never took power. These guys are taking power even before they have assumed office.” Poilievre’s transition team also was thinking very strategically about how they would wield the machinery of the state. Who did they want to bring into the higher ranks of public service to help advance their plans? Who should be removed? And who might they want for the most important position of all, the top ranking civil servant, the Clerk of the Privy Council? These were some of the questions they were asking while plotting their first moves. When it came to policy plans, one crucial difference between the two eras was that Mike Harris’ Conservatives publicly had rolled out their agenda years in advance. Harris’s young ideologues put out detailed papers, organized policy conferences, eventually published a manifesto, the Common Sense Revolution, of which they printed 2.5 million copies. Everyone knew what was coming, even if it would still shock people when it arrived and extend far beyond what Harris had promised. Would Poilievre’s team, for instance, follow Mike Harris’s “playbook” on healthcare? Harris had lulled Ontario into complacency by assuaging voters’ fears about protecting health services. Their manifesto was crystal clear: “We will not cut healthcare spending.” But the result turned out to look very different: forty hospital closures, 25,000 staff laid off, and declining per capita real funding at a time of growing need. Poilievre’s team, by contrast, hadn’t laid out many policy details. And yet, over the years and in the run-up to the spring of 2025, Poilievre had telegraphed a lot in past election platforms, online videos, and podcast interviews with Jordan Peterson. It hinted at what his sweeping agenda would entail if he was able to secure a majority government—an assault on the country’s collective assets and already tattered social programs, a renewed attack on unions, activist and Indigenous defenders, and a bonanza of deregulation and privatization that would make his billionaire backers cheer. This is an excerpt from Martin Lukacs’s THE POILIEVRE PROJECT : A RADICAL BLUEPRINT FOR CORPORATE RULE published by Breach Books and available for order.

Detailed fact-check analysis of: THIS IS STRAIGHT OUT OF THE MAGA PROJECT 2025 : PLEASE READ THIS ARTICLE AND SHARE FAR AND WIDE ❤ THANK YOU FOLKS ❤ LIKE THE MAGA, THE PP HAS A 100 DAY AGENDA : The first rule of Fight Club is you do not talk about Fight Club. Over the past year, if you asked around Ottawa about the transition team that was planning Pierre Poilievre’s first days in government, you were likely to be met with shrugs. The members of the team were not named, and those in the know were not talking. Even The Hill Times, the Ottawa parliamentary affairs outlet that excels at digging up gossipy news, had come up empty-handed. At the outset of 2025, they approached a dozen Conservatives close to Poilievre, all of whom stayed tight-lipped. His campaign manager Jenni Byrne ran a very tight organization, and slip-ups might incur her wrath. Besides, any operative whose party is on the verge of power knows it’s best to maintain utmost organizational secrecy. Such discipline, however, sometimes falters under the influence of a few drinks. That’s what Bryan Evans, a political science professor at Toronto Metropolitan University, found out in late 2024. Around the winter holidays, he ducked into his neighbourhood bar and ran into an old acquaintance. The man wasn’t himself on the transition team, but it turned out he was deeply informed. They slid onto stools for a conversation. While they didn’t run in the same circles, and certainly didn’t share political opinions, his acquaintance knew that Evans had an understanding and appreciation for the machinery of government. For ten years he was employed by the Ontario government, including a stint in the Ministry of Labour after Progressive Conservative Mike Harris had come to power in the mid 1990s. Relying on insights from that experience, he wrote his doctoral dissertation on that government and its radical agenda. In December 2024, Poilievre was riding high in the polls, as he had been for nearly two years. So maybe it was the overconfidence talking. Over beers, Evans’s drinking companion laid out more about the transition planning than anything yet discovered by well-connected reporters in the establishment media. The group was preparing for a Poilievre government to hit the ground running. It was going to be a blitzkrieg. “You were there at the start of the Mike Harris government.” “Yeah,” Evans said. “That’s going to be the playbook.” It was an ominous sign. Mike Harris’s government had moved quickly to make dramatic reforms. They had a hundred-day agenda, and they got a lot done: laying off public sector employees, cutting funding to education, slashing social assistance rates, deregulating industries, repealing equity laws, selling off Crown corporations, and empowering the government to impose user fees on public services. “It’s going to come hard and fast from every direction again,” Evan’s acquaintance said. The groups and communities impacted, as well as the political opposition, both inside Parliament and outside, would have to fight on dozens of fronts at once. One of Harris’s key first steps was to balance the budget as a way of supercharging their plans, according to Guy Giorno, the premier’s top strategist. He described this as their “agenda within the agenda,” the “factor which meant that absolutely everybody rolled in the same direction.” It began the process of shrinking public spending, and was followed up by deregulation, rolling back labour protections, freezing the minimum wage, and encouraging the subcontracting of public services. Back in the 1990s, Harris had been convinced by Alberta Premier Ralph Klein’s advisors that he would have to move speedily to implement his agenda, lest he get tripped up by protests or a stubborn public service. Those advisors had once encouraged Klein to read the work of economist Milton Friedman (Pierre Poilievre’s own ideological guru). In the 1980’s, Friedman had written that “a new administration has some six to nine months in which to achieve major changes; if it does not seize the opportunity to act decisively during that period, it will not have another such opportunity.” It’s the lesson Friedman had drawn from his first laboratory, Chile. After the U.S. backed overthrow of democratic socialist Salvador Allende, the military dictator Augusto Pinochet had instituted a violent, rapid-fire makeover of the economy, following Friedman’s radical free market rulebook: privatization, deregulation, cutbacks to the public sector, and attacks on labour unions. Purging the public service As for the composition of Poilievre’s transition group, Bryan Evans’ acquaintance belatedly recalled his Fight Club rules. He wouldn’t divulge names, but offered some ideas. There were Poilievre’s policy advisors, as well as some former senior public servants, lawyers, and an ex-Cabinet minister. He admitted that some people who had been around for the Mike Harris days were in there too. Even before they were sworn in as the government in 1995, Harris’s team had laid groundwork within the public service to ensure they could take swift control of the levers of power. Members of his transition team had shown up to their first meeting with outgoing NDP government officials with a list of six high-ranking deputy ministers they wanted to meet quickly. Those civil servants were the A-list, empowered to advise and serve Harris’s agenda; several others, considered unfriendly, received their pink slips as part of a careful purge. As one NDP official remarked, his own party had “assumed office, but never took power. These guys are taking power even before they have assumed office.” Poilievre’s transition team also was thinking very strategically about how they would wield the machinery of the state. Who did they want to bring into the higher ranks of public service to help advance their plans? Who should be removed? And who might they want for the most important position of all, the top ranking civil servant, the Clerk of the Privy Council? These were some of the questions they were asking while plotting their first moves. When it came to policy plans, one crucial difference between the two eras was that Mike Harris’ Conservatives publicly had rolled out their agenda years in advance. Harris’s young ideologues put out detailed papers, organized policy conferences, eventually published a manifesto, the Common Sense Revolution, of which they printed 2.5 million copies. Everyone knew what was coming, even if it would still shock people when it arrived and extend far beyond what Harris had promised. Would Poilievre’s team, for instance, follow Mike Harris’s “playbook” on healthcare? Harris had lulled Ontario into complacency by assuaging voters’ fears about protecting health services. Their manifesto was crystal clear: “We will not cut healthcare spending.” But the result turned out to look very different: forty hospital closures, 25,000 staff laid off, and declining per capita real funding at a time of growing need. Poilievre’s team, by contrast, hadn’t laid out many policy details. And yet, over the years and in the run-up to the spring of 2025, Poilievre had telegraphed a lot in past election platforms, online videos, and podcast interviews with Jordan Peterson. It hinted at what his sweeping agenda would entail if he was able to secure a majority government—an assault on the country’s collective assets and already tattered social programs, a renewed attack on unions, activist and Indigenous defenders, and a bonanza of deregulation and privatization that would make his billionaire backers cheer. This is an excerpt from Martin Lukacs’s THE POILIEVRE PROJECT : A RADICAL BLUEPRINT FOR CORPORATE RULE published by Breach Books and available for order.

Apr 6, 2025
Read more →
🔍
Unverified

Fact Check: THIS IS STRAIGHT OUT OF THE MAGA PROJECT 2025 : PLEASE READ THIS ARTICLE AND SHARE FAR AND WIDE ❤ THANK YOU FOLKS ❤ LIKE THE MAGA, THE PP HAS A 100 DAY AGENDA : The first rule of Fight Club is you do not talk about Fight Club. Over the past year, if you asked around Ottawa about the transition team that was planning Pierre Poilievre’s first days in government, you were likely to be met with shrugs. The members of the team were not named, and those in the know were not talking. Even The Hill Times, the Ottawa parliamentary affairs outlet that excels at digging up gossipy news, had come up empty-handed. At the outset of 2025, they approached a dozen Conservatives close to Poilievre, all of whom stayed tight-lipped. His campaign manager Jenni Byrne ran a very tight organization, and slip-ups might incur her wrath. Besides, any operative whose party is on the verge of power knows it’s best to maintain utmost organizational secrecy. Such discipline, however, sometimes falters under the influence of a few drinks. That’s what Bryan Evans, a political science professor at Toronto Metropolitan University, found out in late 2024. Around the winter holidays, he ducked into his neighbourhood bar and ran into an old acquaintance. The man wasn’t himself on the transition team, but it turned out he was deeply informed. They slid onto stools for a conversation. While they didn’t run in the same circles, and certainly didn’t share political opinions, his acquaintance knew that Evans had an understanding and appreciation for the machinery of government. For ten years he was employed by the Ontario government, including a stint in the Ministry of Labour after Progressive Conservative Mike Harris had come to power in the mid 1990s. Relying on insights from that experience, he wrote his doctoral dissertation on that government and its radical agenda. In December 2024, Poilievre was riding high in the polls, as he had been for nearly two years. So maybe it was the overconfidence talking. Over beers, Evans’s drinking companion laid out more about the transition planning than anything yet discovered by well-connected reporters in the establishment media. The group was preparing for a Poilievre government to hit the ground running. It was going to be a blitzkrieg. “You were there at the start of the Mike Harris government.” “Yeah,” Evans said. “That’s going to be the playbook.” It was an ominous sign. Mike Harris’s government had moved quickly to make dramatic reforms. They had a hundred-day agenda, and they got a lot done: laying off public sector employees, cutting funding to education, slashing social assistance rates, deregulating industries, repealing equity laws, selling off Crown corporations, and empowering the government to impose user fees on public services. “It’s going to come hard and fast from every direction again,” Evan’s acquaintance said. The groups and communities impacted, as well as the political opposition, both inside Parliament and outside, would have to fight on dozens of fronts at once. One of Harris’s key first steps was to balance the budget as a way of supercharging their plans, according to Guy Giorno, the premier’s top strategist. He described this as their “agenda within the agenda,” the “factor which meant that absolutely everybody rolled in the same direction.” It began the process of shrinking public spending, and was followed up by deregulation, rolling back labour protections, freezing the minimum wage, and encouraging the subcontracting of public services. Back in the 1990s, Harris had been convinced by Alberta Premier Ralph Klein’s advisors that he would have to move speedily to implement his agenda, lest he get tripped up by protests or a stubborn public service. Those advisors had once encouraged Klein to read the work of economist Milton Friedman (Pierre Poilievre’s own ideological guru). In the 1980’s, Friedman had written that “a new administration has some six to nine months in which to achieve major changes; if it does not seize the opportunity to act decisively during that period, it will not have another such opportunity.” It’s the lesson Friedman had drawn from his first laboratory, Chile. After the U.S. backed overthrow of democratic socialist Salvador Allende, the military dictator Augusto Pinochet had instituted a violent, rapid-fire makeover of the economy, following Friedman’s radical free market rulebook: privatization, deregulation, cutbacks to the public sector, and attacks on labour unions. Purging the public service As for the composition of Poilievre’s transition group, Bryan Evans’ acquaintance belatedly recalled his Fight Club rules. He wouldn’t divulge names, but offered some ideas. There were Poilievre’s policy advisors, as well as some former senior public servants, lawyers, and an ex-Cabinet minister. He admitted that some people who had been around for the Mike Harris days were in there too. Even before they were sworn in as the government in 1995, Harris’s team had laid groundwork within the public service to ensure they could take swift control of the levers of power. Members of his transition team had shown up to their first meeting with outgoing NDP government officials with a list of six high-ranking deputy ministers they wanted to meet quickly. Those civil servants were the A-list, empowered to advise and serve Harris’s agenda; several others, considered unfriendly, received their pink slips as part of a careful purge. As one NDP official remarked, his own party had “assumed office, but never took power. These guys are taking power even before they have assumed office.” Poilievre’s transition team also was thinking very strategically about how they would wield the machinery of the state. Who did they want to bring into the higher ranks of public service to help advance their plans? Who should be removed? And who might they want for the most important position of all, the top ranking civil servant, the Clerk of the Privy Council? These were some of the questions they were asking while plotting their first moves. When it came to policy plans, one crucial difference between the two eras was that Mike Harris’ Conservatives publicly had rolled out their agenda years in advance. Harris’s young ideologues put out detailed papers, organized policy conferences, eventually published a manifesto, the Common Sense Revolution, of which they printed 2.5 million copies. Everyone knew what was coming, even if it would still shock people when it arrived and extend far beyond what Harris had promised. Would Poilievre’s team, for instance, follow Mike Harris’s “playbook” on healthcare? Harris had lulled Ontario into complacency by assuaging voters’ fears about protecting health services. Their manifesto was crystal clear: “We will not cut healthcare spending.” But the result turned out to look very different: forty hospital closures, 25,000 staff laid off, and declining per capita real funding at a time of growing need. Poilievre’s team, by contrast, hadn’t laid out many policy details. And yet, over the years and in the run-up to the spring of 2025, Poilievre had telegraphed a lot in past election platforms, online videos, and podcast interviews with Jordan Peterson. It hinted at what his sweeping agenda would entail if he was able to secure a majority government—an assault on the country’s collective assets and already tattered social programs, a renewed attack on unions, activist and Indigenous defenders, and a bonanza of deregulation and privatization that would make his billionaire backers cheer. This is an excerpt from Martin Lukacs’s THE POILIEVRE PROJECT : A RADICAL BLUEPRINT FOR CORPORATE RULE published by Breach Books and available for order.

Detailed fact-check analysis of: THIS IS STRAIGHT OUT OF THE MAGA PROJECT 2025 : PLEASE READ THIS ARTICLE AND SHARE FAR AND WIDE ❤ THANK YOU FOLKS ❤ LIKE THE MAGA, THE PP HAS A 100 DAY AGENDA : The first rule of Fight Club is you do not talk about Fight Club. Over the past year, if you asked around Ottawa about the transition team that was planning Pierre Poilievre’s first days in government, you were likely to be met with shrugs. The members of the team were not named, and those in the know were not talking. Even The Hill Times, the Ottawa parliamentary affairs outlet that excels at digging up gossipy news, had come up empty-handed. At the outset of 2025, they approached a dozen Conservatives close to Poilievre, all of whom stayed tight-lipped. His campaign manager Jenni Byrne ran a very tight organization, and slip-ups might incur her wrath. Besides, any operative whose party is on the verge of power knows it’s best to maintain utmost organizational secrecy. Such discipline, however, sometimes falters under the influence of a few drinks. That’s what Bryan Evans, a political science professor at Toronto Metropolitan University, found out in late 2024. Around the winter holidays, he ducked into his neighbourhood bar and ran into an old acquaintance. The man wasn’t himself on the transition team, but it turned out he was deeply informed. They slid onto stools for a conversation. While they didn’t run in the same circles, and certainly didn’t share political opinions, his acquaintance knew that Evans had an understanding and appreciation for the machinery of government. For ten years he was employed by the Ontario government, including a stint in the Ministry of Labour after Progressive Conservative Mike Harris had come to power in the mid 1990s. Relying on insights from that experience, he wrote his doctoral dissertation on that government and its radical agenda. In December 2024, Poilievre was riding high in the polls, as he had been for nearly two years. So maybe it was the overconfidence talking. Over beers, Evans’s drinking companion laid out more about the transition planning than anything yet discovered by well-connected reporters in the establishment media. The group was preparing for a Poilievre government to hit the ground running. It was going to be a blitzkrieg. “You were there at the start of the Mike Harris government.” “Yeah,” Evans said. “That’s going to be the playbook.” It was an ominous sign. Mike Harris’s government had moved quickly to make dramatic reforms. They had a hundred-day agenda, and they got a lot done: laying off public sector employees, cutting funding to education, slashing social assistance rates, deregulating industries, repealing equity laws, selling off Crown corporations, and empowering the government to impose user fees on public services. “It’s going to come hard and fast from every direction again,” Evan’s acquaintance said. The groups and communities impacted, as well as the political opposition, both inside Parliament and outside, would have to fight on dozens of fronts at once. One of Harris’s key first steps was to balance the budget as a way of supercharging their plans, according to Guy Giorno, the premier’s top strategist. He described this as their “agenda within the agenda,” the “factor which meant that absolutely everybody rolled in the same direction.” It began the process of shrinking public spending, and was followed up by deregulation, rolling back labour protections, freezing the minimum wage, and encouraging the subcontracting of public services. Back in the 1990s, Harris had been convinced by Alberta Premier Ralph Klein’s advisors that he would have to move speedily to implement his agenda, lest he get tripped up by protests or a stubborn public service. Those advisors had once encouraged Klein to read the work of economist Milton Friedman (Pierre Poilievre’s own ideological guru). In the 1980’s, Friedman had written that “a new administration has some six to nine months in which to achieve major changes; if it does not seize the opportunity to act decisively during that period, it will not have another such opportunity.” It’s the lesson Friedman had drawn from his first laboratory, Chile. After the U.S. backed overthrow of democratic socialist Salvador Allende, the military dictator Augusto Pinochet had instituted a violent, rapid-fire makeover of the economy, following Friedman’s radical free market rulebook: privatization, deregulation, cutbacks to the public sector, and attacks on labour unions. Purging the public service As for the composition of Poilievre’s transition group, Bryan Evans’ acquaintance belatedly recalled his Fight Club rules. He wouldn’t divulge names, but offered some ideas. There were Poilievre’s policy advisors, as well as some former senior public servants, lawyers, and an ex-Cabinet minister. He admitted that some people who had been around for the Mike Harris days were in there too. Even before they were sworn in as the government in 1995, Harris’s team had laid groundwork within the public service to ensure they could take swift control of the levers of power. Members of his transition team had shown up to their first meeting with outgoing NDP government officials with a list of six high-ranking deputy ministers they wanted to meet quickly. Those civil servants were the A-list, empowered to advise and serve Harris’s agenda; several others, considered unfriendly, received their pink slips as part of a careful purge. As one NDP official remarked, his own party had “assumed office, but never took power. These guys are taking power even before they have assumed office.” Poilievre’s transition team also was thinking very strategically about how they would wield the machinery of the state. Who did they want to bring into the higher ranks of public service to help advance their plans? Who should be removed? And who might they want for the most important position of all, the top ranking civil servant, the Clerk of the Privy Council? These were some of the questions they were asking while plotting their first moves. When it came to policy plans, one crucial difference between the two eras was that Mike Harris’ Conservatives publicly had rolled out their agenda years in advance. Harris’s young ideologues put out detailed papers, organized policy conferences, eventually published a manifesto, the Common Sense Revolution, of which they printed 2.5 million copies. Everyone knew what was coming, even if it would still shock people when it arrived and extend far beyond what Harris had promised. Would Poilievre’s team, for instance, follow Mike Harris’s “playbook” on healthcare? Harris had lulled Ontario into complacency by assuaging voters’ fears about protecting health services. Their manifesto was crystal clear: “We will not cut healthcare spending.” But the result turned out to look very different: forty hospital closures, 25,000 staff laid off, and declining per capita real funding at a time of growing need. Poilievre’s team, by contrast, hadn’t laid out many policy details. And yet, over the years and in the run-up to the spring of 2025, Poilievre had telegraphed a lot in past election platforms, online videos, and podcast interviews with Jordan Peterson. It hinted at what his sweeping agenda would entail if he was able to secure a majority government—an assault on the country’s collective assets and already tattered social programs, a renewed attack on unions, activist and Indigenous defenders, and a bonanza of deregulation and privatization that would make his billionaire backers cheer. This is an excerpt from Martin Lukacs’s THE POILIEVRE PROJECT : A RADICAL BLUEPRINT FOR CORPORATE RULE published by Breach Books and available for order.

Apr 6, 2025
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Fact Check: Is DQ fries gluten free?
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Fact Check: Is DQ fries gluten free?

Detailed fact-check analysis of: Is DQ fries gluten free?

May 10, 2025
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