Fact Check: Pokémon shaped cheese sells for 87k

Fact Check: Pokémon Shaped Cheese Sells for 87k

What We Know

A Cheeto shaped like the Pokémon character Charizard, nicknamed "Cheetozard," sold for $87,840 at a recent auction hosted by Goldin Auctions. The auction took place on March 2, 2025, and saw intense bidding that began at $250 and quickly escalated to the final price after fees were included (Hyperallergic, USA Today). This sale marks a significant moment in the collectibles market, as it is reported to be the highest price ever paid for a food item in Goldin's auction history (Hyperallergic).

The Cheetozard was originally purchased by a collectibles store, 1st & Goal Collectibles, on eBay for $350 in 2019 or 2020. The seller had reportedly traded it for Power Ranger toys during a road trip (cllct). The store had forgotten about the Cheetozard until recently when they decided to auction it off, generating considerable interest from collectors (cllct).

Analysis

The claim that a Pokémon-shaped cheese product sold for $87,000 is accurate, but it requires clarification. The item in question is not actually cheese; it is a Cheeto snack shaped like a Pokémon character, specifically Charizard. The term "cheese" in the claim may stem from a misunderstanding or misrepresentation of the product's nature, as Cheetos are cornmeal snacks with cheese flavoring.

The auction's details are corroborated by multiple reliable sources, including The New York Times and Fox News, which confirm the sale price and the item's unique characteristics. The Cheetozard's sale price surpasses that of many traditional collectibles, including Pokémon cards, indicating a growing trend in the market for unusual and novelty items (Hyperallergic).

While the sources reporting on this event are generally credible, it is important to note that the nature of collectible items can sometimes lead to sensationalism. However, the consistent reporting across various outlets lends credibility to the claim.

Conclusion

Verdict: True
The claim that a Pokémon-shaped cheese product sold for $87,000 is true, with the clarification that the item is a Cheeto snack shaped like Charizard. The sale price of $87,840 is accurate, and the event reflects the unique and sometimes extravagant nature of collectible markets.