Fact Check: A total of 133 vendors and 67 ad partners may process personal data and device information, including cookies and unique identifiers.

Fact Check: "A total of 133 vendors and 67 ad partners may process personal data and device information, including cookies and unique identifiers."

What We Know

The claim states that "a total of 133 vendors and 67 ad partners may process personal data and device information, including cookies and unique identifiers." This assertion appears to be supported by various sources discussing the processing of personal data by vendors and ad partners.

1. A report from the Electronic Privacy Information Center (EPIC) indicates that certain websites may share user data with "136 TCF vendor(s) and 66 ad partner(s)" which aligns closely with the numbers mentioned in the claim (source-3).
2. The UK government's Appendix K on consumer controls over data collection mentions the use of unique identifiers and cookies for data processing, although it does not specify the exact number of vendors or partners (source-2).
3. The Federal Register document from the Department of Justice outlines rules regarding sensitive personal data but does not directly confirm the numbers of vendors and ad partners mentioned in the claim (source-1).

Analysis

While the claim is partially substantiated by the EPIC report, which provides specific numbers regarding vendors and ad partners, the context in which these numbers are presented is crucial. The source of the claim (source-3) is a forum post, which may not be the most reliable or authoritative source of information.

The UK government's Appendix K provides a broader context about data collection practices but does not specifically validate the numbers in the claim (source-2). Furthermore, the Federal Register document discusses regulations but does not confirm the specific figures mentioned in the claim (source-1).

The reliability of the sources varies; while the EPIC report is a recognized organization in the field of privacy, the forum post lacks the rigorous vetting that more formal publications undergo. Thus, while there is some evidence supporting the claim, the context and source reliability raise questions about its accuracy.

Conclusion

Needs Research. The claim that "a total of 133 vendors and 67 ad partners may process personal data and device information, including cookies and unique identifiers" is partially supported by a specific source but lacks comprehensive verification from more authoritative sources. The context in which these numbers are presented and the reliability of the sources necessitate further investigation to confirm their accuracy.

Sources

1. Preventing Access to U.S. Sensitive Personal Data and ...
2. Appendix K: consumer controls over platforms' data collection
3. Compliance of this site with GDPR is NOT acceptable
4. Online Advertising & Tracking - EPIC - Electronic Privacy Information ...
5. Purpose: Store and/or access information on a device
6. Cross-Device Tracking: Measurement and Disclosures
7. Some of the Most Popular Websites Share Your Data With Over 1,500 ...
8. IAB purposes (GDPR TCF) – Sourcepoint