Fact Check: A total of 133 TCF vendors and 67 ad partners may process and store personal data from users' devices, including cookies and unique identifiers.

Fact Check: "A total of 133 TCF vendors and 67 ad partners may process and store personal data from users' devices, including cookies and unique identifiers."

What We Know

The claim states that 133 vendors and 67 ad partners may process and store personal data from users' devices, including cookies and unique identifiers. This assertion is grounded in the context of the Transparency and Consent Framework (TCF) established by the Interactive Advertising Bureau (IAB) to ensure compliance with the General Data Protection Regulation (GDPR).

According to the IAB purposes (GDPR TCF), vendors participating in the TCF can indeed store and access information on devices, such as cookies and unique identifiers. The TCF framework allows for a variety of data processing activities, provided that users have granted consent or that there is a legitimate interest.

Moreover, a report indicates that there are 136 TCF vendors and 66 ad partners that may process personal data, which closely aligns with the numbers in the claim. This suggests that the claim is based on actual figures reported in the context of the TCF.

Analysis

The claim appears to be accurate based on the available data. The IAB's documentation outlines that vendors can process personal data, including cookies and unique identifiers, as part of their operations under the TCF. The numbers cited in the claim are corroborated by another source that mentions 136 vendors and 66 ad partners involved in data processing activities (source-8).

However, it is important to critically assess the reliability of these sources. The IAB is a well-established organization in the advertising industry, and its guidelines are widely recognized. The report from Sourcepoint also provides a detailed overview of how vendors can operate under the TCF, which adds credibility to the claim.

On the other hand, while the report from Adalytics discusses the implications of user consent in relation to TCF vendors, it does not directly confirm the specific numbers of vendors and partners mentioned in the claim. This indicates that while the claim is likely accurate, it is essential to consider that the numbers may vary slightly based on the source and the timing of the data collection.

Conclusion

Needs Research. While the claim that 133 TCF vendors and 67 ad partners may process and store personal data appears to be substantiated by available sources, the slight discrepancies in numbers and the need for further verification from multiple sources necessitate additional research. The claim's accuracy hinges on the dynamic nature of data processing agreements and the evolving landscape of digital advertising regulations.

Fact Check: A total of 133 TCF vendors and 67 ad partners may process and store personal data from users' devices, including cookies and unique identifiers.