Fact Check: Yahoo Inc. owns and operates several brands including Yahoo, AOL, Engadget, Rivals, In The Know, and Makers.

Fact Check: Yahoo Inc. owns and operates several brands including Yahoo, AOL, Engadget, Rivals, In The Know, and Makers.

Published June 14, 2025
VERDICT
True

# Fact Check: "Yahoo Inc. owns and operates several brands including Yahoo, AOL, Engadget, Rivals, In The Know, and Makers." ## What We Know Yahoo In...

Fact Check: "Yahoo Inc. owns and operates several brands including Yahoo, AOL, Engadget, Rivals, In The Know, and Makers."

What We Know

Yahoo Inc. is a multinational technology company that focuses on media and online business. It was acquired by Apollo Global Management in 2021, with Verizon retaining a minority stake. Yahoo operates a variety of brands and services, including Yahoo, AOL, Engadget, Rivals, In The Know, and Makers. The company has a long history of offering diverse online services since its inception in 1994, although many of its earlier services have been discontinued over time.

Analysis

The claim that Yahoo Inc. owns and operates several brands is substantiated by multiple sources. According to the List of Yahoo-owned sites and services, the company currently manages a range of brands, including those mentioned in the claim. Furthermore, the Yahoo! Inc. (2017–present) source confirms that Yahoo operates under the umbrella of Apollo Global Management and lists the brands it owns.

The reliability of these sources is high, as they come from established platforms like Wikipedia and Yahoo's official site, which provide comprehensive overviews of the company's structure and operations. Wikipedia is generally considered a reliable starting point for information, especially when it cites credible references. However, it is always prudent to cross-reference with official company communications or reputable news sources for the most current and accurate information.

Conclusion

Verdict: True. The claim that Yahoo Inc. owns and operates several brands, including Yahoo, AOL, Engadget, Rivals, In The Know, and Makers, is accurate based on the evidence from credible sources. Yahoo has maintained a diverse portfolio of brands and services, confirming the validity of the statement.

Sources

  1. List of Yahoo-owned sites and services
  2. Yahoo! Inc. (2017–present)
  3. The Big Internet Brands Of The '90s — Where Are They Now?
  4. Our Brands
  5. Who Owns Yahoo: Full Ownership Breakdown – Brands Owned By

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