Fact Check: Unilever's international brand portfolio has accounted for more than 60% of Unilever Cote d'Ivoire's turnover, which totalled 34.6 billion CFA Franc in 2023.

Fact Check: Unilever's International Brand Portfolio and Turnover in Cote d'Ivoire

What We Know

The claim states that "Unilever's international brand portfolio has accounted for more than 60% of Unilever Cote d'Ivoire's turnover, which totalled 34.6 billion CFA Franc in 2023." According to reports, this assertion is supported by three current employees of Unilever Côte d'Ivoire, who confirmed that the international brands contribute significantly to the unit's turnover, which indeed reached 34.6 billion CFA Franc in 2023 (Reuters, Yahoo Finance, Southern African Times).

Analysis

The sources providing this information are credible and come from reputable news organizations. The report by Reuters is particularly noteworthy as it details the context surrounding the claim, including the ongoing labor disputes and the sale of Unilever's operations in Côte d'Ivoire. The employees' statements about the contribution of international brands to turnover are corroborated by the financial figures provided in the reports, establishing a clear link between the international portfolio and the overall financial performance of Unilever Côte d'Ivoire.

However, it's essential to consider the potential bias in the reports. The employees may have a vested interest in highlighting the importance of international brands, especially amidst concerns about job security following the sale of local operations to a consortium. Despite this, the consistency of the figures across multiple sources lends credibility to the claim.

The turnover figure of 34.6 billion CFA Franc is also significant in the context of Unilever's broader financial performance, as it reflects the company's operations in a key market. The assertion that international brands account for over 60% of this turnover aligns with Unilever's strategy of leveraging its global brand portfolio to drive revenue in various markets.

Conclusion

Based on the evidence presented, the claim that "Unilever's international brand portfolio has accounted for more than 60% of Unilever Cote d'Ivoire's turnover, which totalled 34.6 billion CFA Franc in 2023" is True. The information is supported by credible sources and aligns with the financial data reported by the company.

Sources

1. Ivory Coast workers say Unilever is violating their union rights ...
2. Exclusive-Ivory Coast workers say Unilever is violating ...
3. Exclusive-Ivory Coast workers say Unilever is violating their union rights …
4. Unilever Faces Accusations of Breaching Severance ...
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