Fact Check: Trump's brand may help secure approval for 12 additional luxury floors.

Published June 30, 2025

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VERDICT

Partially True

# Fact Check: "Trump's brand may help secure approval for 12 additional luxury floors." ## What We Know The claim revolves around discussions involvi...

Fact Check: "Trump's brand may help secure approval for 12 additional luxury floors."

What We Know

The claim revolves around discussions involving Eric Trump, who is involved in the Trump Organization, and a potential partnership regarding the Sarona Hotel in Tel Aviv. Reports indicate that during a meeting with Israeli real estate executives, Eric Trump expressed interest in adding 12 additional floors to the hotel, which is currently under construction and designed to be the tallest hotel in Tel Aviv once completed. According to sources, Eric Trump suggested that the addition of floors could be more likely if they partnered with the Trump family, citing their popularity in Israel as a potential advantage for securing the necessary zoning approvals (source-1).

The Sarona Hotel is expected to have 800 rooms and suites, making it the largest hotel in Israel. The discussions about adding floors are still in preliminary stages, and Eric Trump noted that while they are interested in the project, there are no current plans to finalize any deal (source-1).

Analysis

The evidence supporting the claim is based on Eric Trump's statements and the context of the discussions surrounding the Sarona Hotel project. The assertion that Trump's brand could facilitate the approval of additional floors is plausible, given that Eric Trump indicated that the Trump name might enhance the chances of receiving zoning exceptions (source-1). However, this is not a guarantee, as the approval process for zoning changes is complex and subject to local regulations, particularly since the hotel is located in a flight path with strict height restrictions (source-1).

The source of this information, The New York Times, is a reputable news organization known for its investigative journalism. However, the article does not provide definitive evidence that the Trump brand will indeed secure the approval for the additional floors; it merely suggests that it could enhance the likelihood of such an outcome. Therefore, while the claim has a basis in reported discussions, it remains speculative.

Conclusion

The claim that "Trump's brand may help secure approval for 12 additional luxury floors" is Partially True. While there is evidence that Eric Trump discussed the possibility of adding floors and believed that the Trump brand could positively influence the approval process, there are no guarantees, and the discussions are still in the early stages. The complexities of local zoning laws and the need for official approvals mean that the outcome is uncertain.

Sources

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