Fact Check: "The website processes personal data and may store information from devices, including cookies and unique identifiers, shared with 133 TCF vendors and 67 ad partners."
What We Know
The claim states that a specific website processes personal data and may store information from devices, including cookies and unique identifiers, which are shared with numerous vendors and ad partners. According to a source, personal data can indeed be processed and stored, including cookies and unique identifiers. This aligns with the IAB TCF 2.2 Policy Checklist, which mandates that websites disclose the nature of personal data processed, including unique identifiers and browsing data. Furthermore, the IAB TCF is designed to standardize consent for collecting and processing personal data, highlighting the importance of transparency in data handling practices.
Analysis
While the claim about the website's data processing practices is supported by various sources, the specific numbers mentioned—133 TCF vendors and 67 ad partners—are not substantiated by the available evidence. The IAB TCF allows publishers to manage which data-processing purposes are used by individual AdTech vendors, but it does not provide a definitive list or count of vendors or partners associated with any specific website. The source discussing complaints related to data processing does not specify vendor counts either, indicating a lack of concrete evidence for the exact figures stated in the claim.
The reliability of the sources varies; while the IAB TCF documentation is authoritative in the context of data processing and consent frameworks, the specific claims about the number of vendors and partners require more direct evidence from the website in question or a comprehensive audit report. The source discussing GDPR compliance issues (source-1) does provide context for the processing of personal data but does not confirm the exact figures related to vendors.
Conclusion
Needs Research: The claim that the website processes personal data and stores information from devices is generally supported by existing frameworks and policies regarding data processing. However, the specific numbers of 133 TCF vendors and 67 ad partners lack direct verification from credible sources. Further investigation is necessary to confirm these figures and understand the full scope of data sharing practices.
Sources
- Compliance of this site with GDPR is NOT acceptable
- AM AGENDA
- IAB TCF 2.2 Policy Checklist & Custom Text Requirements
- DOS-2019-01377 Concerning: Complaint relating
- What is the IAB TCF v2.0
- How Does the IAB's GDPR Transparency and Consent ...
- Integration with the IAB Transparency & Consent Framework
- SDK Data APIs