Fact Check: brunettes are stereotyped as smarter than blondes

Fact Check: brunettes are stereotyped as smarter than blondes

Published June 22, 2025
by TruthOrFake AI
±
VERDICT
Partially True

# Fact Check: "Brunettes are stereotyped as smarter than blondes" ## What We Know The stereotype that blondes are less intelligent than brunettes, of...

Fact Check: "Brunettes are stereotyped as smarter than blondes"

What We Know

The stereotype that blondes are less intelligent than brunettes, often referred to as the "dumb blonde" stereotype, has been widely discussed in both popular culture and academic research. A study conducted by researchers at The Ohio State University analyzed IQ scores among different hair colors and found that white women identifying as blonde had an average IQ score that was only slightly higher than those identifying as brunettes, within a margin of 3 points. This study involved a sample of 10,878 Americans and concluded that the stereotype of blondes being less intelligent is unfounded, as the average IQ for blondes was reported to be 103.2 compared to 102.7 for brunettes, although this difference was not statistically significant (Ohio State News).

Furthermore, research indicates that implicit biases exist regarding hair color and intelligence. A cross-cultural study found that participants were more likely to associate negative traits, such as being "dumb," with blonde women compared to brunettes. This suggests that the stereotype persists in societal perceptions, reinforcing the notion that brunettes are viewed as more intelligent (Andreasen, 2011).

Analysis

The claim that "brunettes are stereotyped as smarter than blondes" is supported by various studies that highlight the implicit biases associated with hair color. The Ohio State study provides empirical evidence that blondes do not have lower intelligence than brunettes, but it does not specifically address the stereotype that brunettes are smarter. Instead, it indicates that both groups have similar average IQs, which challenges the negative stereotype against blondes (Ohio State News).

On the other hand, the implicit association tests conducted in the study by Andreasen suggest that societal biases favor the perception of brunettes as more intelligent. This aligns with findings from other literature that indicates people often associate certain personality traits with hair color, such as viewing brunettes as studious and competent (PsyBlog, Beddow, 2011).

However, while these studies highlight the existence of stereotypes, they do not provide a definitive measurement of how widespread or influential these perceptions are in real-world contexts, such as hiring practices or social interactions. The reliability of the sources is generally strong, with peer-reviewed studies and reputable institutions backing the claims. Nonetheless, the studies may have limitations, such as sample diversity and cultural biases, which could affect the generalizability of the findings.

Conclusion

The claim that "brunettes are stereotyped as smarter than blondes" is Partially True. While there is evidence of implicit biases that favor the perception of brunettes as more intelligent, the empirical data suggests that the intelligence of blondes and brunettes is statistically similar. The stereotype of blondes being less intelligent is challenged by recent studies, but the societal perception of brunettes as smarter persists, indicating a complex interplay of stereotypes that cannot be fully resolved by the available data.

Sources

  1. No joke: Blondes aren't dumb, science says - Ohio State News
  2. Just Another Dumb Blonde? A Cross-Cultural Study of Implicit Hair Color Biases and Ambivalent Sexism
  3. Blonde versus brunette rivalry - Wikipedia
  4. PDF Hair Color Stereotypes and Their Associated Perceptions in Psychology
  5. The Hair Colour Linked To High IQ - PsyBlog

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