Fact Check: American alcohol sales in British Columbia crash nearly 60% for beer!

Fact Check: "American alcohol sales in British Columbia crash nearly 60% for beer!"

What We Know

The claim that American alcohol sales in British Columbia (B.C.) have crashed nearly 60% for beer appears to stem from recent reports regarding the impact of U.S. tariffs and trade tensions on alcohol imports. According to a report by CTV News, early numbers from 2025 indicate a significant decline in alcohol sales across provincial retailers, with shortfalls ranging from roughly 10% to 60% in various categories. Specifically, the report highlights that American wine sales have nearly ceased due to import bans, which may correlate with the decline in beer sales as well.

Additionally, a Reuters article discusses how Canadians have reacted to U.S. tariffs by canceling trips and boycotting American products, including alcohol. This consumer behavior could contribute to the reported decline in sales.

Analysis

While there is evidence supporting a decline in alcohol sales from the U.S. in British Columbia, the specific claim of a "nearly 60%" crash for beer requires careful scrutiny. The CTV News report mentions varying shortfalls but does not specify that beer sales alone have dropped by that exact percentage. Instead, it indicates that the overall alcohol sales are down, with some categories experiencing declines of up to 60% (source-3).

The reliability of the sources is mixed. CTV News is a well-established Canadian news outlet, which lends credibility to its reporting. However, the Reuters article, while also reputable, focuses more on the broader context of consumer behavior rather than specific sales figures. Furthermore, the claim lacks direct statistical evidence solely focused on beer sales, making it difficult to confirm the exact percentage.

Moreover, the Globe and Mail reported that American wine imports have collapsed, which indicates a broader trend affecting U.S. alcohol products in Canada, but again does not provide specific figures for beer.

Conclusion

Needs Research: The claim that American alcohol sales in British Columbia have crashed nearly 60% for beer lacks direct evidence and specificity. While there are indications of a significant decline in alcohol sales due to tariffs and consumer behavior, the exact percentage for beer sales specifically has not been substantiated by reliable data. Further investigation into sales figures and more detailed reports would be necessary to confirm or refute this claim accurately.

Sources

1. Canadians cancel trips, ban American booze after Trump's tariffs
2. Tipos de dentadura postiza y cuál escoger según tu caso
3. Trump's tariffs: U.S. alcohol sales down in Canada
4. ¿Qué tipo de dentadura postiza es mejor?
5. Canadians abstain from American wine as imports collapse
6. Dentadura postiza: ¿Cuánto cuesta? Tipos y precios de dentaduras
7. British Columbia Liquor Stores Bans Booze From U.S. Red States
8. Descubre las mejores opciones de dentaduras postizas del