Fact Check: "Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type"
What We Know
Advertising on digital platforms often utilizes a variety of data sources to tailor content to users. According to the FTC, websites and apps track user activity through methods like cookies and device fingerprinting, which can identify users even after they leave a site. This tracking allows advertisers to deliver personalized ads based on users' browsing history and other factors, including their device type and location.
Moreover, the IAB Europe indicates that advertising can be selected based on real-time data, which includes non-precise geolocation data and the type of app or website being used. This means that advertisers can utilize limited data points to target ads effectively.
Analysis
The claim that advertising can be based on limited data is substantiated by multiple reliable sources. The Criteo privacy policy explains that advertisers can derive non-precise geographical information from users' IP addresses, allowing them to tailor ads based on users' general locations. This aligns with the notion that advertisers do not always require precise data to deliver relevant advertisements.
Furthermore, the Cookiedatabase emphasizes that limited data is often sufficient for ad selection, reinforcing the idea that advertisers can operate effectively with minimal information. The use of device identifiers, such as advertising IDs from smartphones, also supports the claim that advertisers can track user behavior across different devices without needing comprehensive data.
However, it is essential to consider the potential biases of these sources. The FTC is a government agency, which lends credibility to its findings. In contrast, Criteo and Cookiedatabase are industry-focused entities that may have a vested interest in promoting advertising technologies. Nevertheless, their information is consistent with broader industry practices and standards.
Conclusion
The claim that advertising presented to users can be based on limited data, including the website or app used, non-precise location, and device type, is True. The evidence from multiple credible sources supports the assertion that advertisers effectively utilize various limited data points to tailor their advertising strategies.
Sources
- How Websites and Apps Collect and Use Your Information
- The DAA Principles Applied to Mobile: Key Takeaways
- Purpose: Use limited data to select advertising
- How we use your data
- IAB Europe Transparency & Consent Framework Policies
- What are the types of location-based marketing
- The Definitive Guide to Location Data
- A Guide To Geolocation Advertising
