Fact Check: 30 million EU micro-businesses could be exempted from Green Claims directive.

Fact Check: 30 million EU micro-businesses could be exempted from Green Claims directive.

Published June 25, 2025
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VERDICT
Partially True

# Fact Check: "30 million EU micro-businesses could be exempted from Green Claims directive." ## What We Know The European Commission's Green Claims ...

Fact Check: "30 million EU micro-businesses could be exempted from Green Claims directive."

What We Know

The European Commission's Green Claims Directive, proposed in March 2023, aimed to combat misleading environmental claims made by companies. The directive was designed to ensure that companies substantiate their green claims with scientific evidence and independent verification. However, recent developments have led to significant changes in the directive's status. The Commission announced plans to withdraw its support for the directive, citing concerns that it would impose an excessive administrative burden on small businesses, particularly microenterprises, which make up about 96% of all EU companies, totaling approximately 30 million entities (Vogue Business, Politico.eu).

The Commission's spokesperson, Paula Pinho, emphasized that reducing the administrative burden for small companies is a priority, indicating that unless amendments are made to exempt these microenterprises, the directive may not proceed (Vogue Business). This shift reflects a broader trend within the EU to simplify regulations for smaller businesses, as seen in the recent Omnibus Simplification Package (Vogue Business).

Analysis

The claim that "30 million EU micro-businesses could be exempted from the Green Claims directive" is rooted in the European Commission's recent statements regarding the directive's future. The Commission has indeed suggested that without amendments to exempt these microenterprises from compliance, the directive may be withdrawn entirely (Vogue Business, Politico.eu).

However, the situation is complex. While the Commission's intention to withdraw support for the directive is clear, it is also important to note that discussions about the directive are ongoing, and there is still potential for negotiation among EU lawmakers. The European Parliament and the Council of the EU have expressed a desire to continue discussions, indicating that the final outcome is not yet determined (Politico.eu, Reuters).

The reliability of the sources is generally high, with reputable outlets like Vogue Business and Politico providing detailed coverage of the developments. However, it is crucial to consider the potential biases of these sources. Vogue Business, for instance, focuses on the fashion industry and may emphasize the implications for that sector, while Politico has a broader political focus and may highlight the legislative process and political dynamics at play.

Conclusion

The claim that "30 million EU micro-businesses could be exempted from the Green Claims directive" is Partially True. While the European Commission has indicated that these microenterprises may not be subject to the directive if amendments are not made, the directive's future is still under negotiation. Therefore, the exemption is not guaranteed, and the situation remains fluid as discussions continue among EU lawmakers.

Sources

  1. EU halts talks on law tackling companies' fake 'green' claims
  2. Green Claims Directive: The European Commission greenwashing U-turn ...
  3. Commission to kill EU anti-greenwashing rules - Politico.eu
  4. EU Shelves Green Claims Directive After Italy Withdraws Support
  5. EU plans to scrap anti-greenwashing rules after pushback

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