Fact Check: 1. Market Attraction and Outreach • Are we effectively targeting overnight visitors from Tucson and Phoenix, our two largest markets? How can we improve our outreach and engagement strategies to attract more long-term guests from these key regions? • Are there untapped markets, such as Albuquerque or Houston, that we should pursue more aggressively? What customized marketing or partnerships could help us reach these potential visitors? • Are our online and in-person efforts sufficient to connect with our highest-volume markets? How can we leverage digital marketing, social media, and local partnerships to increase visibility? • Are we telling compelling stories that resonate with potential visitors from places like Denver or Las Vegas? What narratives or unique selling points could better showcase what Cochise County offers? ________________________________________ 2. Understanding Visitor Behavior and Enhancing Stay Duration • Why do visitors from farther away (Dallas, L.A., Las Vegas) tend to stay longer than local Arizonans? What aspects of our offerings appeal to out-of-state visitors, and how can we replicate or enhance those features? • What specific experiences or amenities could we add to encourage longer stays? Are there activities, events, or accommodations that could keep visitors engaged and extend their visits? • How can we foster repeat visitation and encourage visitors to share their experiences with others? What loyalty programs, referral incentives, or community engagement initiatives could support this? ________________________________________ 3. Seasonal Planning and Business Collaboration • Are we prepared to maximize revenue during peak months like March and October? What marketing campaigns, special events, or package deals can we implement to capitalize on these periods? • What strategies can we adopt during slower months (June, July, August) to attract more visitors? Could off-season promotions, themed events, or targeted advertising fill the gap? • How can local businesses collaborate to turn single-night stays into multi-night visits? Are there bundled packages, cross-promotions, or joint events that encourage longer stays? • What small changes or new offerings (events, experiences, packages) could boost tourism during quieter months? How can we creatively leverage local heritage, outdoor activities, or seasonal festivals? ________________________________________ 4. Enhancing Visitor Experience and Community Engagement • How can we better welcome and serve visitors from Tucson and Phoenix, who already love Cochise County? Are there tailored experiences or concierge services that could deepen their connection? • How can our businesses support each other to leave a strong, lasting impression on first-time visitors? Can we develop cross-business collaborations, shared marketing efforts, or community ambassador programs? • How can we celebrate our heritage while offering fresh, innovative experiences to attract new guests? What storytelling, cultural events, or experiential tourism can showcase our unique identity? • Are there stories or local narratives we’re not telling enough, which could attract diverse markets? How can storytelling be integrated into our marketing to highlight authenticity and appeal? ________________________________________ 5. Long-term Community and Economic Sustainability • What does this visitor data suggest about staffing, marketing, and infrastructure planning for the upcoming year? How can we align resources to meet demand during peak times and prepare for slower periods? • How do we ensure that tourism supports and strengthens our community and economy sustainably? What measures can we implement to balance growth with community well-being, environmental preservation, and local culture?